I don't know what you call it but we call it Shaani Shurunai also called as Fab India. Supported and promoted mostly by plus sizes like yours truly, Fab India's clothes have looked the same for decades now.
After the first wash, Fab India clothes lose colour, shrink in size and become veedu todaikkara tunis. Believe it or not, everytime I wear a Fab India kurta after its first wash, I get one "nammaku ivvalavu daaridiriyama?" look from my kanavan who does one poatta potti with me to snatch it to use it as his car-cleaning cloth - Avlo soft-a look-oda irukkam!
When Deepz had come down two years ago, we went shopping and landed at Fab India and came out of the store in eggjactly five minutes without buying a single thing 'coz we had seen the same stuff a decade ago when we were in college (naanga romba youth-u ppa!).
Ofcourse, please not to be forgetting Fab India's snooty Dilli attitude - They cater and nakkify select people like the Kothari road Seth-u aanties, Besant Nagar-Chetpet mallus, Bandra -Malabar Hill ladies and the Madras (R.A.Puram, Adyar type) maamis who wear crisp cotton saree and say "En payyan Bay area la irukkan, unga ponnu enga irukka?" . The high and mighty staff will agree to pull out the kurtas from the already messed up shelf only if the hip n hep ladies are not around for them to nakkify.
Fab India is fully aware that people like me and friends who don't get our sizes anywhere else have to come back to their shop to buy cotton tuni-mani. Few places that stock Indian kurtis in plus sizes like O.M.O, Reeth etc, have just about two pieces per size for a particular design and you've gotta be maha lucky to get the right design in the right size... so much adirshtam to buy one tuni mani man! Cottons (Bandra) has plus sizes too but they have everything from a bell to a salangai attached to its kurtas and I literally and figure-atively look like 'Yaanai varum pinne mani osai varum munne' when I wear stuff from Cottons. For the price of one Anokhi stole, you can buy a Rangachari pudavai, so that too is out of the list.
That brings me back to Fab Shaani Shurunai India which has L, XL, XXL in kurtas, mini kurtas, salwars, kurtis. Ofcourse there is yet another problem. You will have your neighbour in office, at home, on the train, on the bus, at the restaurant wearing the same design-colour Fab India kurta (may be a different size) . Afterall, they have been stocking the same azhudu vadiyara poo poatta yellow kurti and blue n white kurta for many many years now.
Now for the main purpose of this post
Akka, romba naala unga veetula car tudaikka tuni kettundu irundiye? Here it is.. Fab India stitches deal with UK's East . Now buy designer-ethnic Shaani Shurunai at a store near you.
Shaani Shurunai - Don't know the origin of the word but this is our Tamizh version of mop cloth