Tuesday, March 16, 2010

ADra sakka! ADra mokka! -2

It is IPL season and also the time of the year - Lots of cricket, lots of ads!

ADra sakka!

1. Bank of India

What's with me and my love for the BFSI ads? This ad deserve an applause for the way it has captured the relationship between people. This one talks about friends who have been friends for years but doesn't show them sharing a cup of chai in the park benching cracking silly jokes, talking sensex, politics etc. The storyboard for you.


Can't find the link for this ad. If you manage to find it online, please post it in the comments section.

2. Idea Oongli cricket

Simple, direct communication. Shot well. I like.






But revealers are mega sodappified. Go to the 'ADra mokka' section for more details.

3. Tata Sky plus

Tata sky plus is positioned as the peacemaker in this series titled 'Cold war'. ' Burnt toast' and
' Elevator' were so-so. I like the Mixer ad the best. Shivani Tanksale as the wife is superb and her expressions are priceless.




ADra mokka!

1. Youngistaan Ka Wow!

Somebody... somebody tell me what 'Youngistaan ka wow' means. Few years ago, team JWT came up with this term Youngistaan which is very yo! captures the spirit of the brand, vibrant, energetic blah blah. Nice. Applause. Applause. They could have continued with the same positioning. But just to prove a point that they have done some work this year to improve the brand positioning, the team thought and thought over several client sponsored beer sessions and came up with Youngistaan Ka wow! Thanks to Pepsi and Youngistaan, team JWT enjoyed a super duper holiday in the USA during the shoot of this TVC.



2. Idea Oongli cricket

Looks like they had lots of time to shoot the teasers but none to shoot the revealers. I guess with a day's call sheet from Abhishek Bachchan, these guys decided to shoot all 45 questions at one go. Take a look at the disaster. Total Vaandhi!




3. Havell's

The ad opens with a Hangman feeling guilty after pulling the lever. He walks, washes his face gets back home and switches on the bulb. This CFL saves energy and hence good for the environment. The voice-over's literal translation is - We do so much of paavam in our life , why not make some punyam .... by conserving energy? huh? Is it dark humour? funny? or are we missing something?



AND THE AWARD GOES TO....

I'd like to nominate this ad for Cannes this year in all categories possible. To come up with a tagline "Vishwas hai ismein kuchh khaas hai" and connect with a super duper ad... wow, hats off to the agency. This is surely the best ad of the year! Please put your hands together for J K Cements!



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PS : Me thinks Zoozoos have lost their steam. Four days and no zoozoo buzz!

21 Responses:

ummon said...

hahahaha for the jk cement ad. how weird is that?!
i still like zoozoos cos nilah starts dancing everytime the ad comes up. the be a star one.

யாத்ரீகன் said...

i heard a recent Mazza Ad was funny and many of my friends were talking about it.. >a guy gets married and sits on top of the mango tree until his sons grow big and show him a mazza to make him climb down<

Momo's Ma said...

glad u captured the repulsive JK cements ad. my blood boils when i see such an irrelevant ad. do companies really have such huge ad budhgets in these crisis times to waste money on such bakwas ads? n the IBIBO suggestive ads. not to my taste at all. n the cadbury ad where the teacher takes a roll call asking for caramel nougat etc. the end is terrible cos it shows the teacher slapping the chocolate. is this action befitting a teacher... thumbs down..

Vinayak said...

The other Bank of India ad which has a kid scolding his younger brother for getting out was also very nice.

If anyone has the online link for this ad, do post it

Gradwolf said...

Yep, I liked the brother scolding the younger one more though all the ads in that series are really good.

The JK cements bikini girl is a lifeguard it seems, so vishwas hai! Wonder who figured that out!

Coconut Chutney said...

I liked that Cadbury Silk ad w the bharatanatyam girls :)

Venky said...

I have a pretty similar interest about critiquing ads. I loved the mokkais and of course the sakkai.

JK is the father of all the unimaginative ads.

I guess after the IPL i realized that the Micromax dual sim with sehwag and gambhir is equally cheap and so is the Akshay Kumar ad with motion sensing gaming!

ambi said...

Nicely captured as usual. J K cement is the worshhht ad (not that girl ofcourse).

That cadburys silky - Barathnatyam girls expressions are awsome.

Anonymous said...

is one of the bharathnatyam girls in cadbury silk add Shobana - someone confirm please....

Anonymous said...

I'm glad somebody spoke up against the Havells ad. It's in very bad taste. Not something I want my kids to see on TV (the hanging part). Priya

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Karadi said...

havells ad la onne onnu paratti aganum.

create pannavanoda/pannavaloda extremity of thought. edhayum edhayum link pannirika.

Mudila... :P

க விக்னேஷ் said...

http://www.youtube.com/watch?v=JTSoVJvyI1Y

This the Bank of India ad for which the video was missing.. :)

RAJI MUTHUKRISHNAN said...

I like the zoozoos clambering out of their chairs to hold on to their shelves and TVs, just in time to prevent them from toppling off when a train passes by, rattling hteir home. Vodafone ad for sms -ing for railway timings.

The ad connects to the product - sometimes there is no connection and I usually forget what the product is - self-defeating.

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Revs said...

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A Beautifulmind said...

OMG!!! what the hell was that? how can anyone even be so disastrously creative...

stryder said...

here is the link of the bank of india ad :)))

http://www.youtube.com/watch?v=JTSoVJvyI1Y&feature=fvwrel