Earlier, full-on advertising was restricted to Deepavali, Christmas, Pongal and other festivities - 50% discount on this, 99% discount on that etc etc. Then came Valentine's day, Friendship day, Neighbours' day blah blah when Archies, Hallmark and others made tons of money asking people to gift their loved ones.
Telecom is one sector whose advertising is not restricted to any season - They obviously cannot say "Talk more this Deepavali" or "Wish your loved ones on New year's". Be it Aadi or Amaavasai people talk anyways. So these guys thought of something 'innovative'... they have created an 'occasion' for you to talk. Presenting the new brand in town - 26/11.
Post 26/11 - R R Patil is back, Kasab is still being interrogated, Karkare's bullet proof is still missing and nobody is doing a damn about it including people like me who show their angst writing blog posts at 7 in the morning. Honestly, I don't know what I can and could have done instead of thinking about slapping a certain section of the society, all day. I am angry... so bleddy angry! And adding to this are people using the 26/11 anniversary to promote their brand.
Talk between 'this' and 'that' time and we give the money to the Police force and supporting this is one 'poignant' 'heart wrenching' 'moving' 'in your face' commercial.
"Atleast someone is doing something and what's your problem?" you may ask. If the cellular brand was so interested in the welfare of the Police, they could have quietly donated X amount of money and 'talked' about it later.
I really really wish I could talk about more such stuff happening around but, for a lot of reasons, I can't.