Thursday, June 28, 2007

SEHAT - Cannes Radio Lion 2007

Today, radio is slowly but surely, becoming the marketers’ favourite medium. And if the radio spots are innovatively created, one can surely create an effective-magical-inexpensive commercial with a good voice-over artiste and nice music.

This radio spot won the Silver Radio Lion at Cannes Lions, 2007 in the sub category-Charities, Public Health & Safety, Public Awareness Messages.

Click here to get your own player.

Product/Service: Anti-Female foeticide campaign
Advertising Agency: Leo Burnett India, Mumbai
Executive Creative Director: Nitesh Tiwari/K.V. Sridhar
Scriptwriter: Mithun Mirji
Agency Producer: Kevin Affonso
Production Company: Lingo India (P) Ltd., Mumbai

An effective message conveyed in a very simple manner, isn't it?

This is the magic of radio advertising.

PS : Thank you, 'Gyan Gurus' for helping me with the audio, video postings.

3 Responses:

ambi said...

wonderful post again,

i like radio very much.
now a days these FMs are spicy and always cinima cinima and cinima, nothing else....

All India Radio, seythigal vaasipathu saroj Narayan swami!

punjabil(sari, sari) netru nadantha payangara thuppaki sandaiyil.....

- intha kuralai marakka mudiyumaa? :p

ambi said...

yekka, post poda out sourcing ellam panreengala? intha technique kooda nalla irukke! :p

Karthik Sriram said...

good one!

Guess the people's mindset about girl babies MUST change, what with women being successful in every sphere where men are.....