அசத்தல் அட்வர்டைஸ்மென்ட் 5

இந்த மாதிரி ஒரு அசத்தல் அமுல் பார்த்து எவ்ளோ வருஷமாச்சு!

அமுல்-ஜீ... கலக்கிட்டீங்க BOSS!

SEHAT - Cannes Radio Lion 2007

Today, radio is slowly but surely, becoming the marketers’ favourite medium. And if the radio spots are innovatively created, one can surely create an effective-magical-inexpensive commercial with a good voice-over artiste and nice music.

This radio spot won the Silver Radio Lion at Cannes Lions, 2007 in the sub category-Charities, Public Health & Safety, Public Awareness Messages.


Click here to get your own player.
Credits

Product/Service: Anti-Female foeticide campaign
Advertising Agency: Leo Burnett India, Mumbai
Executive Creative Director: Nitesh Tiwari/K.V. Sridhar
Scriptwriter: Mithun Mirji
Agency Producer: Kevin Affonso
Production Company: Lingo India (P) Ltd., Mumbai

An effective message conveyed in a very simple manner, isn't it?

This is the magic of radio advertising.

PS : Thank you, 'Gyan Gurus' for helping me with the audio, video postings.

Vande mataram : Timeless India

To commemorate 60 years of India's Independence, starting this week, I will be posting a 'Vande mataram' music video and a 'Vande mataram' short film every week till August 15th.

This video titled 'Vande mataram:Timeless India' has been directed by Bharatbala of Bharatbala Productions and edited by his wife Kanika Myer. Filmed extensively in North eastern India in October and November 1997, this video, apart from the North east tribals, features a very expressive girl from the Ali yavar Institute in Mumbai.

Lyrics : Bankim Chandra Chattopadhyay
Music : Rabindranath Tagore
Singers : Sujatha, Kalyani Menon & Chorus
Music recreated by : A R Rahman

விளம்பர விளையாட்டு 11

விளம்பர விளையாட்டு 11. தமிழை-sed & தமிழ் தொலைக்காட்சி விளம்பரங்களில் வரும் வரிகள்

1. அழுத்தவேண்டாம், அழுத்திடவும்

2. வீட்டுல விசேஷங்க

3. என்ன ஒரு ஆதாரம்

விளம்பர விளையாட்டு 10 results:-

Manki : 2 out of 3. Congrats!

1. Kurkure
2. Cadbury Dairy milk
2. Halls

Holi

ஓர் காலைப் பொழுதில் "ஹரே ராம்" சொல்லிக் கொண்டே எழுந்திருக்கும் தாத்தா பழைய மர்ஃபி ரேடியோவை ஆன் செய்கிறார். ஹோலி பற்றிய பாட்டு ஒலிக்கிறது. அதை கேட்டு அந்த ஹாஸ்டலின் ஒவ்வொரு ஸ்டூடண்டும் மெதுவாக எழுந்து கொள்கின்றனர். வண்ணங்களை கையில் அள்ளுகின்றனர்...பலூன்களில் கலர் நிரப்பி, ஒருவர் மேல் ஒருவர் வண்ணமடித்து,ஹோலி விளையாடுகின்றனர்.

பிச்காரி எனப்படும் பிஸ்டனில் கலர் தண்ணீர் நிரப்பி வானத்தில் பீய்ச்சடிக்கிறான் சிறுவன். அது தன்மேல் வந்து வீழ அவனுக்கு ஒரே சந்தோஷம். தாடி தாத்தாவையும் விட்டு வைப்பதில்லை சிறுவர்கள். அவர் மேல் வண்ணத்தை அப்பி, அவரை நெகிழச் செய்கின்றனர். பால்காரர் கொண்டுவரும் பாலிலும் கலர் கலவை.. கொண்டாட்டம். சூடாக சமைக்கப்படும் கரஞ்சியை நுகர்கிறான் சிறுவன். கேட்கவேண்டுமா? ஒரு கை கரஞ்சியை எடுக்கிறது. அனைவரும் சுவைக்கின்றனர்.

ஹோலி கொண்டாட்டம் முடிய,பாட்டும் முடிகிறது. சிறுவர்கள் ஷவரில் சந்தோஷமாக கும்பலாக குளிக்கும் காட்சி. கலர் நிறைந்த புத்தகத்தை, படிகளை , ரோடியோவை சுத்தம் செய்கிறார் தாத்தா... அவர் சுத்தம் செய்யச் செய்யத்தான் தெரிகிறது... [படம் பார்க்க ]


இந்தப் படத்தின் மிகப் பெரிய ப்ளஸ் இதன் இசை. விளம்பரப் பட இசையின் ஜாம்பவான் ஜுக்கு என்கிற ரஜத் டோலாக்கியா இதற்கு இசையமைத்துள்ளார். இந்தப் படம் எதைப் பற்றியது, என்ன சொல்ல வருகிறது என நாம் யோசிக்க ஒரு வினாடி கூட நம் கவனத்தை திசை திருப்பாமல் இசையும், வரிகளும் நம்மை கட்டிப் போடுவது உண்மை. கலர் கான்வாஸை வண்ணமயமாக படம்பிடித்துள்ளார் ஒளிப்பதிவாளர். அமிதாபா சிங். எடிட்டிங்கும் சிறப்பாக உள்ளது.

படம் முடியும் தருவாயில் அந்த சிறுவன் தாத்தாவைக் கேட்கும் கேள்வி, நெகிழ்ச்சி. நடித்த தாத்தா, பால்காரர் இருவரைத் தவிர மற்ற சிறுவர்கள் எல்லோரும் மும்பை தாதரில் உள்ள கமலா மெஹ்தா பள்ளியில் படிப்பவர்கள்.

இவ்வருட விளம்பர கான்ஸ் ஃபெஸ்டிவலில் கான்ஸ் ஃபிலிம் லயன்ஸின் உபபிரிவான Fund raising and appeal பிரிவில் இக்குறுவிளம்பரப் படம் வெண்கலப் பதக்கத்தை வென்றுள்ளது. தயாரிப்பாளர்கள் கோட் ரெட், இயக்குனர்கள் கஜ்ராஜ் ராவ் & சுப்ரத் ரே, எழுதிய மனீஷ் பட் மற்றும் ரகு பட் அனைவருக்கும் வாழ்த்துக்கள்.

ebai@vsnl.net க்கு உடனே ஈமெயில் செய்யுங்கள்.

Blogeswari's THE BOSS

SIVAJI- THE BOSS

This review comes for a 100% thalaivar fan and it is a 100% unbiased Rajni film review.

I have admired Rajni for his style, for his comedy, for his punch dialogues, mannerisms but have never drooled at him. Sivaji made me do that. It took me back to the days of Rajadhi raja, Panakkaran, Mannan... Superstar has never looked so hot... yes, hot is the word.

Right from the first frame till the last SIVAJI is total paisa vasool.

STORYLINE

Sivaji, the software professional or something like that comes to India to set up a project worth 200 Crore and build colleges, hospitals etc. Adiseshan (Suman) is his rival who goes all out to stop Sivaji from building this empire. He succeeds in doing so and Sivaji is left with just one rupee in hand… And this is the interval block. Does Sivaji succeed in building his 200 Crore empire ? (what a suspense…nailbiting I say) .. There you have your 3 hour extravaganza!

Sivaji has all the ingredients of a Rajni movie.. for the pucca Rajni fan.. right from your mill thozilaali [the kaamedy in the first part] to your Manhattan tam guy [Thalaivar englipees la pinraar]. The first half comedy especially the first one hour is mainly aimed at rows # T-Z but let me tell you honestly, I enjoy slapstick comedy immensely and I laughed out loud everytime thalaivar went "ooohh.. haa" after biting those red chillies in the kaamedy scene.

Talking about kaamedy, Vivek is at his best. We have seen him in Anniyan giving those "Thala-muthu natarasaan maligai-la application podara madiri love letter irukkaee…."lines. He is at his peak when he gives those punch lines.. aamam… this time it is not thalaivar but china-k-kalaivanar who gives all those punch dialaaks, but only after taking a dig at all the china-p-pasanga who have started lifting their fingers giving punch dialaaks. Simbu, Vijay , kekkudha?

Thailavar does a Sivaji, M G R and yes, Kamal in one of the sequences. Deepavali annikku pongal saapadalam, aana pongal annikku deepavali saapida mudiyuma? Wondering why I am doing a Ganthimathi here? Thailavar-Superstar can imitate Ulaga nayagan but can Ulaga Nayagan do a Superstar? Adhu.... Anna sollu anna sollu anna sollu…

The Adhiradi second half is for rows #A-Z. Thalaivar has kalakkufyed like never before. The action sequences are by Peter Hain.. and uff.. is Thalaivar really 57? Hard to believe!! Matrix in its umpteenth avadaram in tamizh cinema. The Tamizhised Matrix has its own charm thanks only to Superstar. Anna sollu anna sollu anna sollu…

The first half has more romantic interludes with Shriya and less of Rajni-Suman modhal. May be it was aimed at the aam junta wanting to look at a typical daavani-poaata tamizh kudumba ponnu again and again with Thalaivar. As a big Shankar fan, I was looking for the Rajni-Suman modhal scenes in the first half which were missing quite a bit. But the director makes up for it by giving an action virundu in the second half.

MOOJIK

The music.. A R R !! What more can I say? Like most Rahman albums, the songs didn't get me hooked the first few times I listened. But now, 'Oru koodai sunlight a.k.a Style', 'Adhiradee..' are on repeattt-u mode...forever! Now take a break and ensoy this ..


The 'Athiradee' song is a perfect combination of best music, best singers – my favourites Karthik, Naresh Iyer are the supporting vocals doing a super harmony, best costumes- Thailavar's adiradee look- blonde hair etc, Sooper choreography – Lawrence or Raju?

CHOREOGRAPHY

In 'Oru koodai sunlight' , I could not take my eyes off thalaivar's difference avtars. Ufff! This man spells magic and is awesome awesome awesome. Shot in Spain, Prabhudeva has choreographed the moves. Pa.Vijay's lyrics are cool! Blaaze, Rags, Suresh Peters and Sayanora have sung this song.

There are actors and actors who do 10 odd avadaraams in one movie. Our thalaivar does that in one shot.. sorry one frame.. check out the last sequence of 'Oru koodai'. Naa enda thailavana paapennnu tindadiponeen, saamiyoov!

Raju sundaram, Lawrence and Brinda have choreographed the other songs and have given thalaivar innovative kai-kaal mattum aattara steps.

You blow a thousand whistles when Thalaivar makes an entry in Athiradee on the bike… and the scene where he takes the guitar in his hand and does a jig.. *whistle* *whistle* [ ok ok .. I agree this sequence has been urufyed..adappongappa]

Now take another break and enjoy this :)

LYRICS

Diamond Pearl is the lyricist for Vaaji and Sahana.Sure Diamond-u would have been maha dissapointed for not having been given the chance to do the honours for Thalaivar's intro song. That baaghyam is for Na. Muthukumar who coined the 'cool' 'Ballelakka' . Valiba-k-kavignar Vaali is the brain behind Athiradee's ultra modern verses and the best lyricist award in Sivaji goes to Pa.Vijay.. "Appattha vechha karuppae... ippodaan chekka chevapeee... Eppodum Pachaitamizhan.. ipodunaan Vellaitamizhan" in Oru koodai. Ofcourse, full credit to the Mozart of Madras for using it innovatively in reggae + rap style. Additional credits for Blaaze who put pillayar suzhi and penned the Oru koodai in Inglipees first.

ART

Thotta Tharani, last seen in Nimmadhi, Sorgam, Narakam and other AVM serials, please take a bow. His 3 crore set for 'Vaaji Vaaji' is replete with intricate details and is a maha treat for the eyes. He has transformed locations like never before . 'Athiradee' was shot in Binny mills, I heard. The opening 'Balelakka' was shot in Wai, Maharashtra and is colourful with rajni's face painted bellys and dancers with tigers painted on their bellys.

THALAIVAR'S LOOK

He looks absolutely fresh, the styling, the makeup and the costumes are completely out of the world. No wonder Manish Malhotra is considered the God of film stylists in Bollywood. Stylist for Shahrukh khan, karishma kapoor, Urmila, Shilpa etc he has given some ultimate suits, jackets, capris etc for thalaivar. Neeta Lulla, too has done her job very well for Shriya. In ' Vaaji Vaaji' the colour coordinated costumes are superb. Thalaivar' s bearded look suits him the best. Manish, don't let the Sais and Bais of the tamil costume world go anywhere near thalaivar.. please ensure that you are with him for all his movies from now on. Banu has done the makeup for Thalaivar and Sandrine Verrier Seth takes the credit for Thalaivar' s ultra cool hairdo.. I simply loved his hairdo.. anda 'Oru koodai' song onne podum

THE MOTTAI BOSS : I am going to watch the movie again and again only for this. The mottai, the beard, the contacts.. adra sakkai, adra sakkai, adra sakkai.... Drool Drool.. Thalaivaaaaa......... you are God! Superstar looks stunning in this look and looks the best here. The Mottai boss is called.. well, watch the film, people!

ACTION

Peter Hain : You saw him in Kaakha Kaakha, Anniyan etc. In Sivaji he tells you once again why he really is BOSS of action. Anda King kong action sequence, the action in the mills sequence, music store etc are Adiradee.. adidadi !!

CINEMATOGRAPHY

K V Anand the magician who gave us stunning frames in Mudhalvan, Khakhee (Hindi),Kaadhal Desam etc is one of the many proofs we have to say how superior South Indian cameramen are compared to their North Indian counterparts. The unassuming cameraman's lighting and framing is of superior quality.

DIALAAKS

Sujatha does a good job, like always. The punch dialaaks (by Vivek ) are like 10000 vaala paattasu. Dont be surprised if your driver / domestic help says "Cool" more often. "Cool" is the new "Idhu eppadi irukku"... the new "Ippudu choodu". Ofcourse there are these mandatory statistics that are in Sujatha's viral nuni (Tamizh-natula Rs.xyz crore black money, india-vula Rs.ABC crore black money etc) which he collects only to use in such films.  Now that Sivaji is out, you can expect his boring Katradum-Petradum in Vikatan to run for yet another year till another Maniratnam film takes over and you will have Katradum filled with "Shankar sneeze pannar.. Maniratnam-kku moottu vali , Rajni Rasagulla saaptar" kinda nonsense.

Eyesore

Trust me to look for such things. Vadivukkarasi's plastic kadamba poo on her head in the scene when the family leaves their home. he he he ...

Earsore

One thing that I have never figured out in these umpteen years of tamizh film watching. Why do heroines of tamizh cinema recite wonly the "Kaakha Kaakha kanagavel kaaka" line to save them whenever their taali is in trouble.. Why ? Yean? endukku?

ACTORS

Suman as Adi seshan is the villian. We saw him last in the disastrous tamil remake of Deewar, Thee with a squeaky voice. For some reason.. sorry for one and only reason the name Suman reminds me of my college, Ethiraj. Adu oru periya chinna kadaiyyaa! Honestly, may be because of his scenes or the characterisation you dont hate him as much as you hated Raghuvaran in Baadshah or Mudhalvan... In those films you hated the moment the baddie appeared on scene. May be Shankar intention was not that . He did not want us to hate Adiseshan so much. But let me admit, Suman has done a decent job... special mention for his dubbing artiste Subbu a.k.a Subramaniam. For once it is not Sairavi, Ravi, Rajendran , Murali kumar and the umpteen regular villian dubbers who float around screaming "Deeeeeei" from their throat, giving the same modulation for every villian from Tellywood, Bollywood..[Ashish Vidhyarthi, Sonu Sood, Kotta Srinivasa rao etc]

Shriya Saran in the lead does her part very well. A total thaavani pota tamizh penn in the scenes and 'thaarala' maana penn in the song sequences. Honestly, a Trisha or an Asin could not have looked so good in the song sequences. Again special mention for Kaniha, who has dubbed for Shriya. Kaniha has a thin voice, modulation is not over the top or filmy . For once it is not the same Savitha reddy or Renuka or for that matter the awful Jayageetha doing the arrghs and ummms for the heroine.

Vivek, like I mentioned before is ultimate. Thalaivar and Chinna-k-kalaivanar make a perfect pair and their kaamedy timing is kalakkal.

Nayanthara makes a special appearance in Balelakka and looks hot .

There is Patti mandram raja as Shriya's father trying to act , Solomon Papaiiyya in his inimitable style saying 'Pazhaga vaanga', Uma Padmanabhan with that Velakkennai expression (you have seen the same one a zillion times in that serial Veetukku veedu). Thank God , madam does away with that awful strand of hair that comes on her face in her tele shows. Manivannan, Vadivukkarasi, Naa-inga-yenna-pandren Raghuvaran ,the ever-irritating-mallu-accented V M C Haneefa, M S Bhaskar, 'Policeman' Shanmugaraja, 'Bose' Venkat [ I like him ] are all there. Oh ya, you have Shankar, K V Anand and Thotta Tarani doing a guest appeance in Balelakka .

SIVAJI THE ULTIMATE

Overall, Sivaji is an enjoyable experience. Dont enter the theatre if you are looking for logic, and are going to ask stupid questions like "how can some one who is dead come back alive?" " how can THE BOSS get away after beating all the politicians, bureaucrats? etc" .. If you are going to ask such silly koshtans, I suggest you donate your tickets to a Rajni rasigan / rasigai like me and go home to watch Kolangal and Arasi.

I had paid a whopping 180 bucks for a single ticket for the First Day first housefull show. But let me tell you, SIVAJI THE BOSS was worth every penny. I am going again, this time spending double, for my purusan too who is all enthu to accompany me tomorrow to the multiplex. I will be going again next week with a friend.

SIVAJI - THE BOSS .. Ultimate.. Cool!!

SIVAJI - THE BOSS - Alwarpettai-kku aaappu +alwah, Poes-kku pongal!!!
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Who's who:

1. Manish Malhotra – Transformed Karishma kapoor from a badly made up Nadigan (I said Nadigan, I know) to a decent looking actress in Raja Hindustani. Urmila Matondkar who? said many, before Manish transformed her into a sexy siren in Rangeela. Ditto for Rani mukherji, Kajol and the likes.

2. Banu – A well acclaimed make up artiste in South Indian advertising, she had to struggle for many many years to get a membership into the Makeup Men's Union of the South Indian Film association [FEFSI] . The Union heads feared that a woman entering the Union, (paving the way for many more women to enter the field )would take away their livelihood.adakkongakka makka!

3. Subbu - Son of veteran producer Panchu arunachalam, he has (co?)produced Cheran's mayyakkanadi. He is one of the villians on the teleserial Arasi. Some 10 odd people were auditioned to dub for Suman before Subbu was finalized.

4. Kaniha - This former Miss. Madras made her debut in Madras Talkies' Five star and went on to play the lead in a few films including Ajith's Varalaaru. She had earlier dubbed for Sadhaa in Anniyan. Her sister is also a dubbing artiste and she had dubbed for Mallika in Autograph















PS: For a change, I have decided to post the picture of Subbu - dubber of Suman :).. You see, I am making every effort to make this review stand out from the clutter of reviews

விளம்பர விளையாட்டு - 10

விளம்பர விளையாட்டு - 10, இதோ. விளம்பரங்களிலிருந்து பாடல் வரிகளும் டயலாக்குகளும் இதில் அடங்கும்.

1. ஃபேமிலி நேமை பிரகாச படுத்துங்க

2. வந்துட்டாய்யா மிஸ். மணப்பாறை

3. ஓப்பனா பேசுங்க!

விளம்பர விளையாட்டு - 9 க்கான விடைகள்

1.Pepsodent
2.Clear trip
3. Daikin

manipayal - good attempt . 1 out of 3

அசத்தல் அட்வர்டைஸ்மென்ட் 4

தன் பேண்ட் லூப்பில் ஒரு வாட்சை மாட்டிக்கொண்டு எங்கேயோ கிளம்பிக் கொண்டிருக்கிறான் ஒருவன். வழியில் தலைகீழாக நின்றுகொண்டு அவனையே பார்க்கின்றனர் பல இளம் பெண்கள். அவர்களை வினோதமாகப் பார்த்துக்கொண்டே நடக்கிறான் அந்த இளைஞன். கடைசி ஷாட்டில் "What's the time yaar?" என்று தலைகீழ் நின்றபடி ஒரு பெண் இன்னொரு தலைகீழ் பெண்ணிடம் கேட்கிறாள். அப்போதுதான் உரைக்கிறது அவனுக்கு, எல்லோர் பார்வையும் அவன் ஃபாஸ்ட்ராக் வாட்ச் பக்கம் என்று.

இந்த விளம்பரத்தில் எனக்கு பிடித்தது.. you guessed it right.. அந்த எல்.ஆர்.ஈஸ்வரி ஸ்டைல் Soundtrack தான். "உலகமே மாறிப் போச்சு.. மாறிப் போச்சு.. " என்பதிலிருந்து Product tagline "ஹவ் மெனி.. ஹவ் மெனி.. ஹவ் மெனி.."என்ற rephrase.. ஆடிமாசத்தில் கோவிலில் ஒலிக்கும் எல்.ஆர்.ஈஸ்வரி பாடல் போல்...இலந்தப் பயம்.. இலந்தப் பயம் பாடல் போல்.. கலக்கிட்டீங்க!

ஒரு தமிழ் பாடலை ஓரு pan indian விளம்பரத்திற்கு sound track -ஆக பயன்படுத்தியது இதுதான் முதன்முறைன்னு நினைக்கறேன். By the way, ஜூனியர் ஹார்லிக்ஸின் ஃபேமஸ் "இபாங், ஒபாங், ஜபாங்" பெங்காலி மொழின்னு உங்களுக்கு தெரியுமா?

ஃபாஸ்ட்ராக் விளம்பரம் இதோ! என்ஜாய்!