ADra sakka! ADra mokka! - 5

There is something wonderful about advertising films. PR, my friend and I have had very similar backgrounds coming to Mumbai from South working as assistant directors in our initial years and moving to a different medium in the last five years.

Every time we meet up, we invariably end up discussing the same thing again and again..which is about how we miss the assistant directorgiri running around for costumes, spending hours at Prithvi Theatre looking for the right faces for ads, our respective Hitler bosses, the peanuts we received as salary and the best and worst of advertisement films on air.

Last week when she was home, we discussed this particular ad for a long time. Foot candles is, according to me the best ad film production house in the country. And Vinyl Matthew who directs all their Cadbury Dairy milk ads is a fantastic director and gets the best out of his actors.

This particular ad for Cadbury Dairy milk too is on their umbrella idea of 'Kuch Meetha Ho Jaye' . The ad encourages you to have a sweet , in this case Cadbury Dairy milk to celebrate the start of a new relationship. The TVC (Television Commercial) starts with the younger sister entering the room where her older sister is busy pouring tea / coffee into the cups. We figure out the younger sister has just been 'Ponnu paathufyed' when she (younger sis) imitates the bit where she had to seek the blessings of the elders. There is this weird phoren accent she puts while doing so. Her elder sister asks how she liked Siddharth, the boy. The younger one isn't impressed and starts imitating the boy's accent, his clothes and so on. Akka patiently listens to her sister and hands over a piece of Cadbury Dairy milk and concludes that her sister is ok with the alliance and  asks "You like him, right?" The younger sister blushes having been 'caught' by her akka. Younger one has more to add about Sid. "Oh Sid, eh!" the elder one teases and the TVC concludes with the younger one giving her sister a very embarrassed "Stop it will you?" look when the older sister asks about 'Sid' again.

The age difference between the sisters is about 7-8 years and just right for the Akka to immediately read her  thangai's mind. Not sure if a 2-3 year's age gap between them would have made this TVC believable. 

Telugu / Tamizh actor Swathi (of Subramaniapuram) is lovely as the younger sister. My guess is that the director would've cast her after seeing her in this song where her eyes speak a lot. The older sister is a familiar face in the ad circuit. I'm unable to place her now. Will update this post as soon as I get to know.

The best part about the TVC is that till the older sister asks the younger sister "You like him, right!" and you see the younger one's expressions there is not a hint to us, the viewer that the younger one has fallen for the guy. The director could've made it very obvious to us with getting the younger one to blush when she talks about Siddharth or getting the older sister to respond with an over the top "Pakad gaye na?" expression. Even we are caught by the surprise when the younger one kinda admits she likes the guy. You go back and see the ad to catch the older sister's expression at 0:10 when the younger one talks about Siddharth. Check it out

You don't need lavish sets, Akela crane shots, peppy jingle etc to make things work. This ad is set in a part of a room and my guess is that this must've been shot in two days. The sisters' costumes are lovely and both of them look very pretty. This, according to me is the best in the Cadbury Dairy milk series with its simplicity, direction and casting. The ad has been directed by Vinyl Mathew and Tassaduq Hussain is the Director of Photography.

Malarum Ninaivugal

There are certain commercials that are remembered for a particular moment / expression of the actors. These are most often not pre-planned , in the sense not mentioned in the storyboard. You go with the flow, direct the commercial and when it goes on air becomes a hit when people talk about that particular moment. Like this particular TVC. It is your regular toothpaste commercial. But people still remember it for the youngest kid saying "Off-White" . A bunch of kids were cast for this and it was on the sets that one decided to get the tiny one to say "Off-White".

Unfortunately after it went on air, it had to be pulled out after some time 'coz the lead model Ruby Bhatia had already done a Closeup TVC and had er.. "forgotten" to inform the agency, client & the production company about it. The Closeup guys put their commercial too on air at the same time. So Ruby at one point was on air endorsing both Colgate and Closeup. The Colgate ad had to be shot with another model after some time.

Did I mention the brownies made by the "Off-White" kid's mom were awesome? I was an assistant director on this TVC (in '99) and the kid and mother would visit our production house often with brownies... Malarum Ninaivugal!

Check out the ad.

விளம்பர விளையாட்டு 35

Identify the nine advertisements in the picture grid (most of them on air now)

Email your answers to blogeswari {AT } gmail {DOT} com or post it in the comments section

• Nine points to be won - One point per correct answer

• One attempt per person - One guess per advertisement, please.
  

• Please email your answers to blogeswari {AT} gmail {DOT} com or post them in the comments section on or before Wednesday the 5th of October 2011

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Answers for விளம்பர விளையாட்டு 35 posted on 7th October 12:15 pm IST

Row 1 - Britannia Nutrichoice, Nirma, 5 star

Row 2- Idea, Sony Vaio, Tide Plus

Row 3: Emami Tasty n Healthy Sunflower oil, Lux, Closeup

Scores Rohini & Lavs - 5/9 - Congratulations!

விளம்பர விளையாட்டு 34

Identify the nine advertisements (some vintage, some on air now) in the picture grid.

Email your answers to blogeswari {AT } gmail {DOT} com or post it in the comments section

• Nine points to be won - One point per correct answer

• One attempt per person - One guess per advertisement, please.
  

• Please email your answers to blogeswari {AT} gmail {DOT} com or post them in the comments section on or before Wednesday, 28th Sep 2011

***********************************************************************

Answers for விளம்பர விளையாட்டு 34 posted on 29th September 10:30 am IST

ROW 1-

(i) Titan (Directed by Rajiv Menon. The younger sis in Minisha Lamba I’m told),

(ii) Asian Paints (the award winning commercial, music by the one and only ‘God’ Rahman, sung by Malaysia Vasudevan, directed by Rajiv Menon)

(iii) Tata Docomo – the one on air currently

ROW 2

(i) Limca , (ii) Icici bank (ATM), (iii) Quikrrrrrrrrrrrr

ROW 3

(i) Chennai silks (With Anushka Shetty), (ii) Hero Motocorp, (iii) Airtel (Har ek Friend zaroori hota hai)

Scores

• The winners are : Sinduja Chakkrapani, Lavanya Parameshwar– 8/9 . Both Asian Paints and Airtel were tough ones. Congratulations!

• Avinash Natarajan and Rohini K– 7/9

• Dagalti , Harish V – 4/9

ADra sakka! ADra mokka! - 4

A whole of new jingle based television commercials these days. Some of the ads I like :

ADra sakka!

1. Airtel

In their attempt to get closer and connect with the youth, the guys at Taproot have come up with a lovely thought ' Har ek friend Zaroori Hota Hai'. Ram Madhvani, a veteran in advertising films has directed this TVC. The real heroes of this ad are lyricist Amitabh Bhattacharya and Ram Sampath, the music director. Ram has created over 4000 jingles in the past that include Tata Safari -Reclaim your life, Sony Ericcson Thump, Close up - Paas ao and has been in the business for more than a decade. Ram is also the music director of Delhi Belly.

I am aware the fatigue level on this ad is a bit high thanks to its high rotate but one cannot deny that this particular jingle with a repetitive catch phrase has had instant 'Likes' across.

2. Vodafone

It's Vodafone's turn to strike back with a 'youth based' campaign this time for the Facebook phone with a 2 min 20 second ad. Conceived by Ogilvy and filmed by Prakash Varma of Nirvana films, the best part of this TVC is the jingle. Filmed in heavy duty Broadway style, the jingle makes you sing along with it's catch phrase 'He's always on facebook!' and the super 'tan tan tadadadantan tan tan tan ....'

The music director is Mikey McCleary whose recent hits include retro based 'Khoya Khoya Chand' and 'Hawa Hawaai' in Shaitan and the album 'The Bartender' .

3. Volkswagen Jetta

Based on the thought that one will do anything to drive the Jetta, this television commercial features a guy born with wings that made him a celebrity, dumping them to drive the Jetta.

Conceptualized by DDB Mudra, this ad has been directed by Hamish Rothwell for Nomad films & Good oil films. The thought, the casting and the post production are really nice, the only thing that irks me is the expression of our hero in the end as he drives the car. Neither is he happy nor is he sad. What are they trying to say? Nevertheless, it appeals to me. Any idea who the music director is?

4. Hero Honda

A cliched` thought 'A Hero in each of us' and a done-to-death treatment with tense faces attempting to do something and emerging as heroes. Don't know what connection this has with the bike but this Anurag Kashyap & Robby Grewal directed film has the one and only A R Rahman as its music director and the best part is Rahman has (obviously) sung the Tamizh version too! (the Marathi, Telugu versions have other singers).

And this one too, like all ARR's jingles (Airtel, Etios) are on the 'Feel Good' Playlist on my Ipod. "Nammule Hero, Naamandri Yaaro?" - lyrics definitely not written by a Matunga, Chembur based Bombay Tamizh writer. I am assuming it is a lyricist from the film industry. If you know who the writer is please tweet back . The agency is Law & Kenneth.

Edited to add: (22nd Sep) : Tamizh lyrics by Kavignar Vaali. Thank you Anil for the tweet

5. Flipkart

Three films featuring kids with adults' voice-overs. Cute idea, mad execution. The cafe` film has this boy (man!) asking "What you are ordering? What's going to be your first song (on the mp3 player)?" The second boy "Ringa Ringa Roses!". The first one "That's a classic!" . Brings a smile every time I see him say that. Good choice of V.O artiste especially for the kid who says "That's a classic!"

In the same series, the office film is somewhat ok ok. The parlor film where the girl frowns when her friend says "Handsome guy eh!", is cute. Watch it online before it gets pulled off air/ net for depicting kids from North east as 'Parlor girls doing pedicure' in the film.

All three films have been directed by Ayyappa, produced by my one of my favorite production houses - Footcandles film. The music director is Sameeruddin, the agency - Happy Creative services. Here's the cafe` film.

6. Bournville

The earlier Cadbury Bournville ad was slightly outrageous (in a nicer way) with a 'you have to earn it' connect. The new TVC has a Bournville official looking for the perfect Ghana (cocoa) bean. In that process, the not-ok one gets rejected and it starts to weep. The commercial ends with the thought ' Only the best Ghana Cocoa goes into making a Bournville, that's why you have to earn it'

Personally I found the thought a bit overstretched in this ad. But Vinyl Mathew's direction, the overall execution and the great cast get a Thumbs up from me. The production is Footcandles film, music by R Anandh, Ogilvy is the creative agency.

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Now over to the ones I hate

ADra mokka!

7.Amrutanjan

Fellow Mylaporean, this brand has a great nostalgic value. "Poye Poche! It's gone! Chole gache!" - Remember? Their last campaign had a series of candid camera ads inspired by Funniest Home videos. Then came Telugu superstar Mahesh Babu endorsing the Strong Balm.

With Munni making Amrutanjan's competitor Zandu Balm famous and increasing its market share, Amrutanjan strikes back with its version of Savitha Bhabhi. There's one for the balm that I can't find online. It has a sleazy looking Bhabhi (sister-in-law) applying Amrutanjan on her brother-in-law's forehead talking about applying it before his brother (her husband) comes back from work or some such thing. The other ad for Roll on is no better. Total Bhojpuri type this one is.

Watching this particular TVC for Amrutanjan Roll on, I texted a friend "Did you do the Female voice-over for THIS ad?" Her reply, "Shhh.. Please don't tell anyone!"- eee.. there I said it!

8. Nestea

The thought (addressed to mothers) - "If you want to mix in the Teenager's world, you have got to remix " and hence use Nestea remix. You got it? Then you are a genius. Didn't get head or tail of this ad. Forget the thought, who are the models? Kangaroos! Why Mamma Kangaroo, Teenager Kangaroo, Neighbor / friend Kangaroo? I am totally clueless. Adding to the weirdness is the song with its remixed version - Chanda hai tu from Aradhana. Awful stuff!

May have missed a few in both Sakka and Mokka categories. Would love to know the ones you liked / hated. Do let me know.

And the award goes to...

Vodafone Blackberry services!

A post for the second half of year 2010 after this one was due but thought I'd write about my most favorite and effective advertisement of 2010.

Loved the simplicity, the way the message was conveyed effectively, loved the jingle, the casting... everything about this TVC.

Congratulations Ogilvy (advertising agency), Nirvana films (producer/director) and Clinton Cerejo (music director)!

Happy New Year to all of you!

ADra Sakka - 3

Did you know that 'Pasanga' director Pandi chose Vimal as his hero after the latter showed his Bingo ad to him?

and R Madhavan got introduced to Maniratnam through Santosh Sivan after they (S and M) did a Pond's sandal talc ad together?

TV serials, game shows, feature films, advertising films, documentaries, music videos, tamizh copywriting, radio spots, brand solutions... After having menjufyed for 15 years in all of the above, if there's something that I'd want to go back to and sorely miss, it is working in advertising films.

It is indeed an experience to be a part of the transformation of a boring storyboard into an advertisement film. Casting for advertising films is not an easy task and you get a super kick when you see the final edit of the film with the person you have cast. Detailing plays a very important role in advertising films - right from the tiniest prop to the lighting pattern to the colors - everything has to be pucca before 'action'

Here are some of my favourite films from Jan to June 2010.

1. Indigo Airlines

Clever ad. On time is a wonderful thing is what the ad says. Not once do they say Indigo is on time. I loved the art direction and the production values are awesome. A lot of people find the accent of the voice-over (Monica Dogra) very phirang. I think its fine.

Production company: Bang Bang Films

Director: Harvey B Brown
Director of photography: Vikash Nowlakha

2. Limca

R Anandh's composition and Carolisa's rendition take the jingle to a different level. There's a thin line between the Oh-cho-chweet and the just-there-cute ads. Thankfully this one does not go over the top and become an 'awwwwwwwww' ad.

Director - Vinyl Mathew

Production house - Footcandles

3. Tanishq

Ok ok, I agree with your "How stupid? How can jewellery make a woman want to marry? That too in these days?" but doesn't this commercial bring a smile? Very Illayaraja type music - R Anandh again! And Arundathi Nag is wonderful as the mother with her expressions as she watches her daughter adorn the jewellery. I like.

Director - Vinyl Mathew

Production house - Footcandles

4. Frooti

Not your regular thirty seconder. This is probably the first time someone has tried a Bakra type video on a TVC. Quite different and insane.

Director: Prakash Varma

Production house : Nirvana films

5. Cadbury's silk

Simple script. Good casting (one of the girls looks like actress Shobhana). Very good jingle.

Director - Vinyl Mathew

Production house - Footcandles

6. Brookebond 3 Roses

Karthik and Sujju are back with 3 Roses, with Reeti Gowlai and with their lovely chemistry. A few things I didn't like. i) Abhinav's expression in the beginning after he has his cup of tea.

ii) Lack of continuity - his hairstyle (fringe) keeps changing on and off iii) "Mr. N. Karthik" - huh?

But overall, feel good and naaaice.

Any idea who directed the film?

Apart from the above, I have also enjoyed the LMN series (Lemon Lemon Lemon), Bru 2nd decoction (m-i-l and d-i-l), Tata Sky Plus (Cold war series) and SBI Life .

The more I see ads and write about them, the more I want to go back to advertising films and be a part of the making. I think I will... very soon.

விளம்பர விளையாட்டு 33

Identify the ten advertisements in the picture grid.

Email your answers to blogeswari {AT } gmail {DOT} com

• Ten points to be won - One point per correct answer

• One attempt per person - One guess per advertisement, please.
  

• Email your answers to blogeswari {AT} gmail {DOT} com before I post the next quiz. The next quiz will be posted after Sunday,the 30th of August '09
  

The answers for விளம்பர விளையாட்டு 32 are

1. Rin

2. Sugarfree

3. Domex

4. Gold winner

5. Veta [Vivekandanda Institute has been rebranded VETA]

6. Sunsilk

7. Fair n lovely antimarks

8. Pureit

9. Tata docomo

Results for விளம்பர விளையாட்டு 32 .

Lavs wins with 8 1/2 out of 9. Congratulations!

Ambi - 8 out of 9 ; Mugilan - 7 /9 ; Sumi G and Swap - 6/9 ; Manikandan and Ramaswamy N -

4 out of 9 ;

Good luck for விளம்பர விளையாட்டு 33. Please do not post answers in the comments section.

விளம்பர விளையாட்டு 32

Identify the nine advertisements in the picture grid.

Email your answers to blogeswari {AT } gmail {DOT} com

• Nine points to be won - One point per correct answer

• One attempt per person - One guess per advertisement, please.

• Email your answers to blogeswari {AT} gmail {DOT} com before I post the next quiz. The next quiz will be posted after Saturday,the 22nd August '09
  

The answers for விளம்பர விளையாட்டு 31 are

1.Iodex

2. Goodknight low smoke coil

3. Rediff.com

4. Naukri.com

5. Dove

6. Cinthol Pears

7. Axe

8. Bajaj pulsar
Results for விளம்பர விளையாட்டு 31 .
Its a tie! Krishnan, Manikandan, Lavs and D Rat... - 8 out of 8. Congratulations!

Bhargavi, Priya and Aparna - 7 out of 8.Sud Gopal - 4 out of 8

Good luck for விளம்பர விளையாட்டு 32. Please do not post answers in the comments section.

விளம்பர விளையாட்டு 29

Identify the brands (1-9) these celebs endorse.

Email your answers to blogeswari {AT} gmail {DOT} com

• 9 points to be won - One point per correct answer


• One attempt per person - One guess per brand, please.


• Email your answers to blogeswari {AT} gmail {DOT} com before Monday 22nd June 2009 10 am IST.

The answers for விளம்பர விளையாட்டு 28

1.Saridon

2.Clinic plus

3. Axe

4. MTR Gulab jamun

5. Iodex

6. Saffola

7. LIC

8. Closeup

9. Fortune

10.Aashirwad

11. Britannia

12. Hamam

Manikandan wins with 10/12. Congratulations and happy birthday Mani!

Ambi - 9/12 . Swap - 7/12 . Madcat files - 2/12

Good luck for விளம்பர விளையாட்டு 29 ! Please do not post the answers in the comments section.

Good day

It is a indeed a Good day. Was simply thrilled when I read this piece in today's Brand equity, supplement to the Economic Times .

Brand equity ad agency reckoner rates Black Magic Motion Pictures as the No.2 ad production house in the country. Directors Dadu (Abhijit Chaudhuri) and Arjun Gourisaria are super people to work with. They are fun loving and their enthusiasm reflects in the films they direct.

Dadu and Arjun truly believe in encouraging new talent - their assistant directors, in particular. Congratulations, both of you - you deserve it!

Here's an ad film directed by Dadu and Arjun recently. I am posting this ad not just 'coz its a 'GOOD DAY' film but also because I have a small association with this ad...'ahem ahem'.

விளம்பர விளையாட்டு 28

Identify the brands (1-12) from the pictures on the grid.

Email your answers to blogeswari {AT} gmail {DOT} com

• 12 points to be won
• One attempt per person
• Only one guess allowed
• Email your answers to blogeswari {AT} gmail {DOT} com before Thursday 13th November 2008 8pm IST.

The answers for விளம்பர விளையாட்டு 27 :

1. Priyanka Chopra endorses Nokia

2. SPB - Kajah Balm

3. Deepika Padukone - Parachute

4. A R Rahman - Airtel DTH

5. Abhay Deol - Airtel +Nokia

6. Prabhu - Kalyan jewellers

7. Trisha - Vivel

8. Samiksha - Idhayam Mantra

9. Aamir Khan - Tata sky +

10. Audio clue : Airtel (two guys playing across the border)

The winner : Swap wins with 8/10 . Congratulations!

Ambi - 7/10 ; Srikrishna - 5/10 ; Maxdavinci : 3/10 ; Umm Oviya - 2/10 ; Art Navy - 2/10

--------------------------------------------------------------------------------------------

Kollywood Kostan # 1 's correct answer : Maappillai . Congratulations Indhu! Kostan # 2 is fairly easy. All the best!

விளம்பர விளையாட்டு 27

Identify the brands (1-9) endorsed by these celebs in the grid. #10 is an audio clue. Name the TVC from the audio clip.

Email your answers to blogeswari{AT} gmail {DOT} com.

The audio clip:

12345.mp3

• 1o points to be won


• One attempt per person


• Only one guess allowed


• Email your answers to blogeswari {AT} gmail {DOT} com before Thursday 6th November 2008 8pm IST.

Those looking for Tele-vetti 3 , please go here . Answers for tele-vetti 3 will be posted tomorrow.

விளம்பர விளையாட்டு 26

Hmmm.. I know விளம்பர விளையாட்டு 25 is kinda tough. For those sorinjifying their heads trying to score atleast a single point, here's another quiz on ads. It's fairly simple and easy but remember, you have just about seven seconds to answer each question else you don't get points.

So, enjoy ad-ding!




The answers for விளம்பர விளையாட்டு 25 are:

1. Mot Yuva 2. Ashok TMT 3. Mega Mart 4. Bank of India 5. Chevrolet
6. Philips 7. Aviva 8. Sony Vaio 9. Hutch 10. timex

விளம்பர விளையாட்டு 25

It's strange... I don't have answers even for a single ad on விளம்பர விளையாட்டு 24. I can't recollect any of the images on any commercial, probably 'coz none responded and I had forgotten about it completely.

This is விளம்பர விளையாட்டு's silver jubilee post!

Here's a collage of thirty images of ten different TVCs. To make it easier for you, there are three images per ad on the collage.

Identify these ten ads row-wise with these thirty images.

Email your answers to blogeswari{AT} gmail {DOT} com.

• 1o points to be won


• One attempt per person


• Only one guess allowed


• Email your answers to blogeswari {AT} gmail {DOT} com

Results on the next Vilambara Vilayaattu.

Good luck, happy guessing!

PS: Haven't been able to increase the size of the pic. You'll probably need to save it on your computer and zoom into the pics, if you are that enthu.

Guest blogger's post: My Favourite Brand - Myself

My observation of the typical advertising 'babe'.. Scroll down for Guest blogger's post

Gopal is someone I got to know through the blogosphere. We later realized that we kinda worked for the same organization.. he as a full-time copywriter and me, a half-time vetti aabeesar there. Most of , rather all of our conversations have revolved around these French bearded advertising creatives who float around in pre-production meetings discussing their umpteenth Goa trip, Amitabh Bacchan's greatness as a brand ambassador, Cheeni Kum's 'tongue-in-cheek' (an ad guy's favourite expression) dialogues, Piyush Pandey's brilliant talent as a voice-over etc. When we met up recently, I suggested that he write something for my blog, on what else but Advertising stereotypes. So here it is..Mr.Slogan Murugan doing his first and my first on blog - Guest blogger's post. Oh ya, did I tell you that Gopal loves Goa, discusses only Majidi Majidi's latest film, reads the same page of a fat book on all three days of an ad film shoot and does everything else that makes him yet another Advertising stereotype?

Mr.Copywriter who recently shifted to Bengalooru, is also a 'slice of life' photographer. His blogs are filled with lovely pictures that he clicks on his way to work, every morning. Take a look - here and here

Thank you, G!

-b
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Guest post by M S Gopal

Once upon a time it was one of the hottest professions around. Today it is just one of the old economy professions, like cobblers, painters, etc.

Advertising. It still exists.

However, many still join it for the money and the fun that's associated with the profession. That's the reason most of them leave. After a short while. The ones who survive, probably do it because they are good at nothing else. Or hoping to be a bollywood film director some day.

For the few who are married to advertising, their lives are consumed by it. No, it's not the passion for work, which surfaces from time to time but the advertising professionals love for oneself. An advertising professionals favourite brand is not the ones he or she works on, but himself or herself. And the smart accountant who owns an advertising agency uses the love of an advertising professional for himself to maximise his or her profits.

Each agency usually has a big star or a couple of them. One campaign and the accountant who runs the show gets the PR machine running. It's like a cycle pump that blows air into an advertising creative's ego. And within no time, a star is created. The accountant meanwhile carries the star around and uses him or her to get more business. While the star hopes to use the same to make it into bollywood.

Meantime, the rest of the world should survive the creatives take on film making, music, cinematography, communication, screenplay, casting couch fantasies and more. Stuff your ears with cotton.

Advertising stereotypes

A lot of people ask me what I really do in advertising.. what my job profile is, what my working hours are, How 'creative' is my job is, if I get to meet 'celebrities' like Vijay Adhiraj etc etc. To tell you the truth, I really think I am a misfit in advertising. I don't call my colleagues "Babes", nor say "doood". I don't carry a stout English book for advertising shoots reading the same page on all three shoot days nor do I sit with the director under the huge umbrella sipping coconut water throughout the day, looking at his assistant directors running up and down only to go back to the ad agency and say "Uff... the day was bad.. it was a tiring shoot". I don't discuss Majidi Majidi's last film or my last trip to Goa or everything except the adfilm shoot, on a marathon pre-production meeting... I don't ask for 15 minute coffee /cigarette breaks every 1o minutes during 'Creative outpour' meetings.. And yes, my hair colour is not burgundy nor is my name Pooja, Payal, Bhakthi, Mukthi, Supreethika and the likes.

I really am a misfit in advertising.Now why this sudden crib session, you may ask [Even if you don't I will tell you..he he he]

Have a look at this video. On a normal dubbing session for a television commercial or a radio spot, I don't do anything that the people outside the dubbing console do in this video. And yes, you have to be one of them, do the things they did, act like them... to be in advertising..especially if you want to climb up the advertising creative ladder fast and be the hot shot Creative director everyone wants to work with... You really have to be one of them...else you are a misfit!

Advertising zindabad!

Ps: Before you come to the conclusion that this is yet another, one of those I-am-so-upset-nobody-wants-me kinda post on the blogosphere waiting for I-am-there-for-you-dont-worry type comments, stop.. stop it.. stop there. This post is meant to be a rouse post on advertising stereotypes.. that's all !