Today, radio is slowly but surely, becoming the marketers’ favourite medium. And if the radio spots are innovatively created, one can surely create an effective-magical-inexpensive commercial with a good voice-over artiste and nice music.
This radio spot won the Silver Radio Lion at Cannes Lions, 2007 in the sub category-Charities, Public Health & Safety, Public Awareness Messages.
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Credits
Product/Service: Anti-Female foeticide campaign
Advertising Agency: Leo Burnett India, Mumbai
Executive Creative Director: Nitesh Tiwari/K.V. Sridhar
Scriptwriter: Mithun Mirji
Agency Producer: Kevin Affonso
Production Company: Lingo India (P) Ltd., Mumbai
An effective message conveyed in a very simple manner, isn't it?
This is the magic of radio advertising.
PS : Thank you, 'Gyan Gurus' for helping me with the audio, video postings.
