This product's USP is its salt content and the client wanted to highlight the same in his ads. The first series of ads had pretty woman with lots and lots of makeup barge into cafes`, trains with their camera crew and ask smart looking men who say "awww" (not this awww) - "Kya aapke toothpaste mein namak hai?" [Does your toothpaste have salt?] and when these men give their 'I-am-an-onnan-number-bekku' look, they are given a pack of Colgate active salt and the lady + crew runs out but only after saying "Let's go!"
[Don't miss the bekku's look in the above photograph..he he ]
Watch the television commercial with Shiv Pandit and Koel Purie. And please don't miss the fact that this man carries his toothpaste wherever he goes... even to the Cafe`... ha ha ha!
These ads were released about two years ago. And for this year, the client's brief to the advertising agency would have been to 'go a step ahead'. And the agency,taking their words literally has gone ahead.. from trains to aircrafts. This time we see yet another bekku and model (Sandhya mridul) in an aircraft!
Our smart man a.k.a bekku with eyebrows shaped [metrosexual-aam..dho-da!] is mossukufying something in the aircraft and says "awww" and enter Sandhya Mridul and gang asking the dreaded "Kya aapke toothpaste mein namak hai?" . Bekku says No. Madam gives Colgate active salt and says "Let's go!" and gets out. Oh yes, our man does carry the toothpaste with him wherever he goes. Aren't we supposed to put toothpaste and other creams in our check-in baggage ? How was this man allowed to carry his coveted 'tooth paste' with him?
Look carefully. This time, there is an addition in the end. After the drama in the aircraft and the product shot etc. bekku with his shaped eyebrows comes back. This time we see him infront of the mirror, brushing his teeth. He TASTES the product and says "mmm..taste bhi badhiya hai!" [tastes wonderful]. Aaaandaaavaa!
Such ads make me feel good. I was never into the 'creative' bit of ad films. Was more of a logistics person. And one fine day, I joined this company and found myself doing 'creative' work for the branch and the next year became part of the National creative team. [yabba, evlo naala idha sollanumnnu nenachen? ]
"Adade, Are we really worth being a part of the national creative team of the best media brand in the country? [ellam oru vilambarandeeinnn]Doesn't creativity require talking ore-da jargon and maha moolais?" I ask myself almost everyday.
But when I look at such duds and the brains behind these ads, I tell myself "Adiyeeiii inime National enna, you can be a part of the International creative team also,di!"
Apdi podu!
Kollywood Kostan # 25 [on the right hand side]
Identify the film- mail me blogeswari {at} gmail {dot} com.
Only one guess per person.
Kollywood Kostan # 24's correct answer: Siva Manasula Sakti . Congratulations Preetha!
